In the news - Yakisugi gains momentum in Europe
Several news outlets have recently reported about the Japanese tradition of burning wood. With its pure and natural background and stunning beauty it caused an increased demand for this unique product in the West
By Martin Gottschlich
Yakisugi in European media
In the last twelve months, Yakisugi has also gained momentum in Europe. Architectural and design magazines as well as major newspapers have reported about the “new” trend.
‘Le Monde’ in France, ‘Westdeutsche Zeitung’ in Germany, ‘The Telegraph’ in the U.K., ‘der Kurier’ in Austria, ‘Le Soir’ in Belgium, just to name a few, have covered Yakisugi in articles in the last couple of months.
In May 2020, the ‘Süddeutsche Zeitung’ reported about the history and advantages of Yakisugi and why it has become increasingly popular in Europe. And most recently in July 2020, the German federal broadcast station ‘Bayerischer Rundfunk’ visited our warehouse in Duesseldorf to find out more about the product and its tradition. To view the report, click link below (4:45 min., with English subtitles).